Review：Review the Past and Look Forward to Future！
Review video for the 9th Lake Cup Regatta
Review for memory, also for a better future
The Genway Group·9th Lake Cup Regatta was concluded with a perfect ending as expected on Oct. 14.
The sailing event is more wonderful than ever before because of the involvement of excellent sailors.
The newly introduced Paramotor Slalom Competition on water enjoyed great popularity among visitors and citizens.
Since the foundation in 2011, the Lake Cup Regatta has always followed the path of developing sports on water in inland China. Over the past 9 sessions, the event has attracted more and more professional sailors, visitors and citizens to get involved into this big sailing carnival. The competition rules is gradually in line with international practices, which attracts many foreign sailors to get together for a friendly competition.
A successful sailing event is not only closely related to sailors’ performance, but the cooperation with a series of advertising and business activities. Such a special business operation mode gives strong support for the growth of the Lake Cup Regatta.
Promote international cultural communication through sailing
Parking Park International Lohas Festival is a special activity during the event which covers foods, handcrafts, dances and music areas. This year we invited BIG BAND RIBE, a very famous band from Denmark.
The BIG BAND RIBE comes from Suzhou’s friendly municipality Esbjerg and was invited by the Suzhou Government to give a tour performance for about 10 days. “Esbjerg is a city famous for sailing and this tour performance is a cultural communication journey between the two countries”, according to Yaya, the director of market.
Classical music played by international band, Suzhou Cultural Expo Center and Jinji Lake injected many characteristics and advantages, which enlarges the cultural layout of Suzhou.
Chase dream through sailing and develop more possibility of life
There are many smiling faces in this sailing event. Volunteer is a common but lovely group who made great contributions to the sailing event.
“Lovely, professional and passionate” is impression left by the Lake Cup Regatta on Betty, one of the volunteer members. She was responsible for providing consult service for visitors. This was the first time for her to serve sailing event as a volunteer and she learned a lot from the event.
When she was asked whether she will be a part of the Lake Cup Regatta, she said that, “of course! But I hope I can join this sailing event as a sailor. “She has planned to learn sailing in a near future.
Since the foundation of the Lake Cup Regatta, Genway Group has given many supports for the event. This year, Genway Group and the Lake Cup Regatta join hand together to create a big feast on Jinji Lake.
SIP Genway Group Co., Ltd, which is affiliated to Suzhou Industrial Park Administrative Committee, is one of the largest real estate developers in Jiangsu Province with a registered capital for 3 billion RMB. The company has assets of more than 10 billion RMB. So far, Genway has developed projects with a total construction area of about 8 million square kilometer, spanning sectors including residential property, commercial property, industrial property and property management.
In recent years, Genway is committed to building green, low-carbon, environment-friendly projects to fulfill its social responsibility and add value to the brand.
2018 China IP Integrating Development Summit Forum & Wind Sports Award Ceremony themed as“IP· Original Power Rising” was unveiled in Shanghai on Oct. 18. Elites from all walks of life such as investment, real estate, media and event got together to discuss the cooperative models between sport IP and different sectors.
The Suzhou Industrial Park Redant Multi-media Information Service Co., Ltd won the 2018Wind Sports Awards-the Most Valuable Sports IP Awards with the Lake Cup Regatta IP.
As a professional award for sports IP innovation and business development in China, Wind Sports Awards is specially designed for those who have great contributions in business innovation and sports IP development in China. It’s reported that since the starting of the Wind Sports Awards, 171 companies summated the application and the number of sports IP reached to 387. The Lake Cup Regatta IP emerged from these IPs of different sectors and was admitted by the panel of judges, pocking the Silver Award of “Water & Snow”. It is a great encouragement for us to make more improvement on the path of international sailing event.